What about Google Adsense?
font-family:Verdana">Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, for more details visit to http://directoryseo.blogspot.com/
would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertisers website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
This would be advantageous both for you and for the advertiser, for more details visit to http://www.freearticlesnow.com as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. For more detail go to: http://directoryseo.blogspot.com/ As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google Adsense on content-rich websites. Google Adsense, a pioneer for providing content-sensitive advertisement, has been a boon to webmasters looking for alternatives to amortize their web traffic.
The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's Adsense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.
Google handles all the tracking and payments, eventually providing an easy way for webmasters to display content-sensitive, targeted ads, for more help visit to http://directoryseo.blogspot.com/ without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.
While Google Adsense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the Ad Words program from which Google pulls the Adsense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.
While Google's initial system was fairly elementary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google Adsense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.
Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads.
Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit.
Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google Adsense reporting have resulted in webmasters having the capability to monitor an ad's presentation with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.
Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.
Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service.Google still does not reveal what proportion of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.
The AdSense Formula for Making Money
The only AdSense formula that you need to know is this:
Earnings = NOC * APPC
· NOC stand for Number of Clicks
· APPC stand for Average Price Per Click
This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula. Do you want to earn more with
AdSense? You have two ways of doing it:
· Increase the number of clicks, and/orIncrease the average price per click
Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.
Increasing the Number of AdSense ClicksIncreasing the number of times the ads on your site or blog are clicked is the most obvious
strategy.
There are two general strategies you can follow:
Increase the traffic to the site, and/or
Adjust the ads to make them more "clickable"
Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:Publish articles, even free ones, with links back to your site.Include a link to your site in the signature at the bottom of your emails or in any forum postings you make (if the forum allows it).Participate in forums/groups related to the content of your site or blog. The key is to participate, not lurk, and don't just post messages promoting your site.Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won't help your search engine rankings, but it may allow others who are reading those comments to find your own site.)Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.List your site in relevant directories.Adjusting the ads is something you can do almost immediately:Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map for AdSense publishers.Choose the best AdSense ad format that works for your site.Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies for the details.Increasing the Average AdSense Price Per ClickIncreasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:Carefully targeting your content, and/orFiltering out and avoiding low-paying adsContent targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.Ensuring that the keyword density of the content favors the higher-paying keyword variations. See the Vioxx Lawsuits page for an example of well-targeted ads due to appropriate keyword density.And to reduce the occurrence of lower-paying ads, consider these two strategies:Use AdSense's competitive filter mechanism to screen out the ads that you don't want.Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.
Does High-paid Keyword Works in Adsense?
Do high paying google adsense keywords work? Yes without any doubt if you are targeting adsense ads that advertisers are willing to pay high to get targeted visitors because that would be an important business for them, you should really benefit. Instead of earning a few cents per click, you will earn several dollars per click. Now this is indeed a huge difference. This can quickly add up. Usually adsense ads that pay well are in competitive fields whereby it's difficult to get a top search engine ranking and advertisers are paying top dollars to get a high ranking on adwords along with the organic search engine listings. Adsense keywords like mesothelioma, asbestos cancer, asbestos, debt consolidation, refinance, home equity loans, structured settlement, acne, make money and others are among the top paying ones. The high paying adsense keywords usually range between $1-$50 but this is not static and can change depending how much advertisers are willing to pay for. But don't just think that it's that easy to cash in on those keywords.
First of all you need to build a useful website about one these topics preferably and not just adding pages having these type of content while on the other hand your site is about a completely different topic. Google has a system called smart pricing whereby if you are getting lots of clicks to a specific ad and generating good money from it, sometimes Google will try to level the playing field in an attempt to provide a better return on investment for the advertiser. In my opinion, this means that not every click counts the same, some clicks are way better and will tend to convert into either an online sale, a query, a subscriber etc... Google smart pricing model can estimate the value of a click eg based on the site relevance and adjusting prices on an ongoing basis be it lowering it to be just above the competitor's maximum cost per click and giving greater value to the advertiser.
By site relevance, it means - is the whole site dedicated to a specific topic or just a single web page? You can have a page on your site about photography techniques and your site is in fact about digital cameras. Someone who is displaying ads about digital cameras on his digital camera website will get better value for the clicks whereas someone displaying digital camera ads on a particular page on his photography website. The difference is how targeted the visitor is. If the advertiser is getting higher value so will the adsense publisher meaning more dollars per click.For sure, you should try to get some high paying adsense keywords related to the theme of your website to increase profitability in your adsense business while at the same time driving targeted traffic to your pages.
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