I've used Adsense for 3 weeks now
Destination site covering regions and really small towns/villages, less known places etc. Basically I've got pages optimized for the top destination name (lots of competition and traffic), to regions and then individual pages for places in those regions, all unique info, more like personal experience, so no rehashed content.
1. The homepage, although optimised for the destination's name has not shown relevant ads in the past 3 weeks. There are always 2 ads at most, and neither of them bears any relevance to the destination (it's always Munich or Ibiza argh).
The name of the destination is in the content, H1, links etc. Now, I'm not interested in high paying keywords I just want relevant ads!
It can't be that most other pages have 5 ads, and always relevant (most of them) and the homepage has none!
So what should I do? Increase keyword density? What does AdSense look at on a page?
2. The small towns, villages which aren't high traffic keywords nor competitive. They also have problems getting relevant ads but I'm sure the reason is lack of advertisers. What do you do in those cases, when you have traffic to pages but no relevant AdSense to show?
Thanks
I have similar problems.
Apparently AdSense does not just pick the keywords from the page but from the whole site. So one high paying keyword may outshine any other on any page.
I get 3-4 ads for *** on pages that don't even have that keyword in them.
I get around this by only displaying AdSense ads on content pages within the site. The sections of the site that I've chosen for the adwords are the ones with the unique content on, the ones that should bring up relevant ads.
When I first put the ads on (last August I think), in the first few weeks the ads were very relevant. (My site is about creative writing and the page about proof-reading had ads on for proof-reading services.) In recent months though, the ads have mainly become generic writing ads.
Perhaps the ads are now chosen based on the entire site rather than the specific page like vredungmand mentioned. Maybe there were initial problems where ads were being placed on the contact page of a site and displayed very irrelevant ads. This would also allow publishers to put ads on pages with very little content and still get relevant ads. But, if this was the case, then you should be getting relevant ads on your homepage.
Perhaps you could be better off using the ad space on your homepage to advertise pages within your own site. Drive some traffic to those pages that display relevant ads.
Finally, good on you for wanting relevant ads over higher paying clicks! We should all want this.
I think the adsense algorithm is designed to optimise total revenue.
However because ads are placed at prominent places by webmasters even absolutely irrelevant ads will generate accidental clicks (about 0.5% CTR as far as I can tell) which one could argue not should be counted.
This skews the system towards high paying ads rather than well targeted ads and the result is low quality traffic to high paying adword customers.
If high-paying advertisers get poor quality leads they may pull out of the AdSense program which would leave publishers with lower revenue.
More relevant ads must surely mean higher click-through rates which should (in theory) make up for lower costs-per-click.
I've filtered the URL of ads from other destinations that appeared on the homepage and a few hours later I get a single, but relevant ad which is good news.
But why is it a single ad? I also have an adwords account and I check the average bids. There is enough content (600 words+) on that homepage that is optimised for keywords that have bids on AdWords (it may not be much, but people are bidding).
Let me see if I got it right:
- adwords are mainly displayed on SERPs - adwords that don't make it there are displayed on content sites via adsense - (?)
ads that are triggered by high paying keywords appear on the SERPs while others triggered by low paying keywords appear in AdSense? - what about advertiser budget? is it all used on SERPs AdWords (if possible) or is some saved for AdSense?
Basically I'm trying to figure out
Basically I'm trying to figure out
- why there are no relevant ads (or only 1 or 2) when the keywords are high traffic and modestly priced (in AdWords).
The ads being triggered by the theme of the site doesn't quite make sense for me. The entire site is about this one destination and it's pretty well optimised for it. So even if the theme would influence the ads, they would still be relevant.
I don't care about high paying non relevant ads. They won't get clicked, period. It's a waste of space. I'm more interested in getting as many deep pages on the top spot as possible (they all have minimum 300-400 words of quality content). That will bring me traffic so how can I capitalize on it with AdSense or contextual adverts in general?
Thanks
- adwords that don't make it there are displayed on content sites via adsense - (?) ads that are triggered by high paying keywords appear on the SERPs while others triggered by low paying keywords appear in AdSense? - what about advertiser budget? is it all used on SERPs AdWords (if possible) or is some saved for AdSense?
I'm not sure if these statements are correct - does anyone else know about this?
Ads are displayed on both SERPs and content pages if the advertiser has left the opt-out box for content ads checked.
I don't think anyone but Google knows what formula (if any) is be used to apportion ads between SERPs and content pages. But unless a keyword was in great enough demand to exhaust advertisers' budgets each day, it wouldn't make sense for Google to hold back ads, because that would mean a loss of revenue for Google.
More relevant ads must surely mean higher click-through rates which should (in theory) make up for lower costs-per-click.
Yes, that's pretty much what Google said when it announced the new variable-pricing scheme to publishers. In reality, some of us have seen a drop in clickthrough rates, presumably because the new ad-matching algorithm (which was announced at the same time) isn't working as well as it should. With luck, Google will get this problem sorted out before too long. (After all, if we're losing money, Google is probably losing even more.)
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